New deal marks retailer’s first ever lifestyle collaboration featuring Mickey Mouse.
BoohooMan has launched its first co-branded collection with Disney.
The exclusive lifestyle collaboration takes inspiration from 1990’s streetwear and features Mickey Mouse, reported Fashion United.
With a colour palette of red, white, black and grey marl, plus a pop of blue, the range includes various jackets – such as a loose fitted denim jacket with Mickey on the back, a denim bomber jackets and a zip cagoule with all-over Mickey print.
Other items include t-shirts, tank tops, swimming shorts, sliders, bucket hats, embroidered sports socks and a tracksuit with shorts.
“Fashion and nostalgia have long walked hand-in-hand, and in terms of creating a nostalgic pull, Disney is unrivalled,” commented Samir Kamani, chief executive at BoohooMan. “We are bringing a BoohooMan style to a character, Mickey Mouse, that is beloved by all. Disney have served as inspiration for both pop culture and fashion, and that is where we, as brands, align.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.