New 70-piece collection with etailer references a number of trends from the early 2000s.
Etailer boohoo.com has teamed up with Paris Hilton to co-design a new 70-piece collection for summer which references a range of trends from the early 2000s.
The entrepreneur, influencer and DJ has worked with boohoo.com on a collection of ready to wear and swim pieces that recreate her favourite trends and fashion moments since the turn of the new millennium.
These include animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything and cheeky slogan pieces that boast her famous mottos like “That’s Hot”.
To celebrate the partnership and summer launch, boohoo.com is set to host a ‘millennium’-inspired party in Los Angeles, following the 90s theme which was kicked off in March with previous collaborator, American actress and singer, Zendaya. Guests can expect interactive, nostalgic party elements that bring you back in time.
“We’re excited to announce our latest global partnership with American celebrity, Paris Hilton,” enthused Carol Kane, ceo and co-founder of boohoo.com. “Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer.
“Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
Since 2016, boohoo.com has executed successful campaigns and design partnerships with talent such as Zendaya, Jordyn Woods, Charli XCX, Stella Hudgens, and Chantel Jeffries, as well as young celebrity stars Sailor Brinkley Cook and Elisa Johnson.
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