Bologna Licensing Trade Fair is cancelled

Hopes dashed of holding rescheduled event in May due to COVID-19 escalation in Italy and internationally.

BolognaFiere has confirmed that this year’s Bologna Children’s Book Fair and Bologna Licensing Trade Fair have both been cancelled.

The events had originally been rescheduled from their planned March date to May 4-7 due to the COVID-19 Coronavirus outbreak, however BolognaFiere made the decision yesterday (March 11) to cancel completely.

A statement read: ‘Unfortunately the spread of the Coronavirus epidemic both in Italy and internationally has dashed every hope of holding the Fair, even on the recently announced rescheduled dates of May 4-7. BolognaFiere has therefore taken the difficult decision to wait no further and act now to enable all the professional community – publishers, authors, illustrators, designers, digital content creators, agents, licensors and licensees – to rethink its plans.’

The 2021 edition of the Fair will run from April 12-15.

Antonio Bruzzone, general manager of BolognaFiere, commented: “In these days we are dealing with a genuine emergency, one that involves not only our country but, unfortunately, has an international dimension. The need to contain the spread of the Coronavirus has made it necessary to introduce strict limits on travel between countries, thus having a significant effect on all forms of business.

“The trade fair system, which is based on face-to-face meetings and networking, has had to deal with an unprecedented situation: the aim, now more than ever, is to support businesses and ensure the best circumstances for the repositioning of individual initiatives in light of this situation.

“It was not easy to take the decision to postpone the event until 2021, but we have done so in the knowledge that we are providing an important contribution to overcoming this current situation.”

The full statement from BolognaFiere can be read by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.