Pesky continues to grow licensing programme for preschool character with new signing.
Pesky Productions’ Boj is moving into the arts and crafts category – with the company signing up Paul Lamond to launch a series of make-and-do craft kits inspired by the preschool character.
Arriving for spring/summer, the three kits contain everything a child needs to create a Boj-inspired ‘make’.
Each is based on items commonly found in the child’s home – such as cardboard tubes, cereal boxes and paper plates.
Alongside the craft kits, Paul Lamond will also be introducing a 4-in-1 Puzzle Set and a Giant Floor Puzzle.
The character will also be featured on a picture card game, which includes all five of the show’s ‘Giggly Families’.
David Hodgson, Pesky founder and Boj co-creator, commented: “As befitting this inspirational brand, we continue to grow a truly innovative Boj licensing campaign.
“In Paul Lamond Games we have found the perfect partner to embrace Boj’s passion for creative play with this series of Boj craft kits, plus some lovely puzzles and the must-have Giggly Families card game.”
Richard Wells, sales director at Paul Lamond Games, added: “It is fantastic to be bringing such a new and exciting property as Boj to our preschool games, puzzles and crafts sector for 2016 and we can’t wait to get ‘Boj-ing’ with the fun-loving little bilby and his buddies this spring.”
