This ad will be closed automatically in X seconds.

Boat Rocker secures ‘roarsome’ new deals for Dino Ranch

Boat Rocker has revealed a fresh raft of licensees for its preschool series, Dino Ranch, across key categories for the US, Canada and EMEA.

The latest deals expand the Dino Ranch licensing programme into toddler bedding, hosiery, holiday ornaments, dress-up and compilation magazines, with further categories to follow.

Fans in the US and Canada will be able to pick up toddler bedding from Baby Boom Consumer Products; High Point Design is creating socks, hosiery and Fuzzy Babba slipper socks; and Kurt S Adler will be giving holiday decorations a pre-Westoric twist.

Meanwhile, two deals have also been signed for the EMEA region. Kids can become their favourite character with costumes and dress-up accessories from Rubies, with the company manufacturing and distributing across multiple territories including the UK and Eire, France, Iberia, Italy, Benelux, Nordics, CEE, Australia and New Zealand.

In addition, Kennedy Publishing will be producing special Dino Ranch compilations featuring stickers, gifts, puzzles and colouring.

“Dino Ranch has been an incredible success since hatching on Disney Junior, where it launched as the number one preschool show,” commented Kate Schlomann, evp brand management and content marketing at Boat Rocker Studios. “The Dino Ranch YouTube channel (youtube.com/DinoRanch) has engaged fans with a staggering 23m views in seven months.

“We’ve seen a huge appetite for the show from viewers, licensees and retail buyers alike. Jazwares launched an early drop of the Blitz dino plush on Amazon.com in the US and units completely sold out organically in less than two weeks. We are delighted to welcome another herd of partners to supply young fans with more exciting product across further key categories as public demand is high.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.