Key brands featured across categories including apparel, stationery and lunch bags.
Value retailer B&M has stepped further into the licensing arena, with its current back to school offering featuring a number of big name brands.
Key licences feature across a range of categories at the retailer, including apparel and footwear, stationery, lunch bags/boxes and backpacks.
The range of characters also covers preschool (with Peppa Pig appearing on shoes, for example) all the way up to current teenage trends (with the likes of Tsum Tsum and Star Wars appearing on stationery).
My Little Pony, Star Wars, Marvel, Tsum Tsum and Frozen all feature on fashion stationery at the retailer, while Batman, Spider-man, Peppa Pig and Frozen star on socks and footwear.
Meanwhile, B&M’s large offering of lunch bags, backpacks and drinks bottles includes the likes of Star Wars, Tsum Tsum, Captain America, Hulk, Iron Man, Batman, Superman, My Little Pony, Frozen, Despicable Me, Thomas the Tank Engine, Peppa Pig and Fireman Sam.
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