This ad will be closed automatically in X seconds.

Bluey licensing drive launches in Germany, Switzerland and Austria

BBC Studios has appointed Studio 100 Media as licensing agent for Bluey in GSA, with products launching in market this summer.

Licensees set to launch Bluey products in Germany – in addition to master toy partner Moose Toys – include Amscan (partyware and dress-up); Hasbro (co-branded classic games and Play-Doh); HTI Toys (large role-play, cases, bubbles and outdoor toys); OTL (headphones, walkie talkies and microphones); Ravensburger (puzzles and proprietary formats); Stor (lunchboxes, bottles and tableware); and TOMY (Toomies bath toys).

Bluey currently airs on Disney+ and the Disney Channel in Germany. A German-language YouTube channel was also recently launched which became the fastest growing foreign language Bluey channel in its first two weeks of launch. Globally, the show is screened in more than 60 countries.

“We are delighted to be working with the Studio 100 team who bring a wealth of licensing experience in the preschool space in these markets,” commented Gaby Dior, EMEA licensing manager at BBC Studios. “With their team of experts on board, the success of Bluey on the Disney platform, the launch of the German language YouTube channel and strong launch plans from Moose and other partners, we are ready. I am looking forward to building the Bluey programme in this key market for EMEA.”

Martin Krieger, ceo at Studio 100 Media, continued: “We are thrilled to handle the licensing and merchandising rights for German-speaking territories, as Bluey is clearly the ‘next big thing’ in licensing. The show has taken international audiences by storm, and we are looking forward to pairing this great property with the right licensing partners.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.