BBC Studios has teamed up with global oral care company, Colgate, in a deal with sees Bluey become the first Australian brand to feature on its products.
Bluey Manual toothbrushes, Bluey Power toothbrushes and Bluey kids toothpaste in recyclable tubes – featuring both Bluey and Bingo from the hit preschool show – have started hitting shelves in Woolworths, Coles, Big W, Chemist Warehouse, ALDI and a range of independent retailers across Australia.
The products will also be rolled out in New Zealand and Fiji.
“We are thrilled with our new partnership with Bluey,” commented Anthony Crewes, head of marketing at Colgate Australia and NZ. “We can’t wait to help kids, and parents, make brush time negotiations easier with the help of Bluey and Bingo, and give everyone a reason to smile. We are sure this is the beginning of a strong friendship between Colgate and Bluey.”
Kate O’Connor, head of brands and licensing at BBC Studios ANZ, continued: “We are always looking for ways to bring Bluey and Bingo to life in new, fun ways for our fans, and we’re so proud to be the first Aussie brand to partner with Colgate. We think it’s a wonderful match, as Bluey and Colgate have similar goals – to keep kids (and parents) smiling.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
