This ad will be closed automatically in X seconds.

Blues Group, Aykroyds and TDP on board for Pip and Posy

Magic Light Pictures has revealed further new licensing deals for preschool brand, Pip and Posy.

The deals will see Pip and Posy sign up with Blues Group for a range of daywear, while Aykroyds and TDP will produce nightwear, underwear and swimwear.

Both ranges will be launching for spring/summer 2024, coinciding with World Book Day.

In addition, Pip and Posy will be joining other characters from Channel 5’s preschool strand, Milkshake at Parkdean Resorts throughout 2023. The duo will be a key part of the holiday parks’ special Milkshake Mornings, a series of live entertainment shows featuring arts and crafts, games, singalongs and dancing, held across 40 of Parkdean’s sites.

“With the second series due to launch soon, we are delighted to announce these three new Pip and Posy licensees,” commented Aidan Taylor-Gooby, head of licensing at Magic Light Pictures. “2023 promises to be an exciting year as we aim to add further categories to the growing programme. These new partners provide fantastic touchpoints for Pip and Posy’s many young fans to interact and engage with these delightful characters away from the screen.”

Existing licensees for Pip and Posy – which is based on the books by Axel Scheffler – include Nosy Crow (tie-in publishing), Star Editions (personalised gifting), Ravensburger (puzzles), Amscan (dress-up and partyware) and tonies (audio figures).

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.