Range will launch across UK stores to coincide with summer tour.
Action sports entertainment brand, Nitro Circus is stepping up its retail presence, partnering with Blue Inc for an exclusive fashion line in the UK and Eire.
The range will launch across stores this summer, coinciding with the planned tour.
It will be supported with meet and greets at Blue Inc outlets from some of the Nitro Circus athletes.
The deal was brokered by Lisle International.
“We are delighted to be working with Blue Inc,” said Francesca Lisle-Grimshaw, partner at Lisle International.
“Their core demographic fits perfectly with the Nitro Circus fanbase and we can’t wait to deliver a fashion forward apparel range – the first in the UK & Eire for this brand.”
Jamie Bakehouse, buying and design director at Blue Inc, added: “The synergies between our Blue Inc customer demographic and the ethos of Nitro Circus are fantastic. We are extremely excited about this summer’s tour of the UK and for this collaboration to kick off in style.”
Nitro Circus boasts a live global tour, TV programming which has aired in more than 60 countries, nearly six million Facebook likes and over 100 million people viewing digital content each month.
Peter Maule, global head of licensing for Nitro Circus, commented: “We are thrilled to partner with Blue Inc as we bring the Nitro Circus brand to UK retail for this first time.
“Blue Inc’s success in men’s, women’s and under 14’s fashion is a perfect fit for our fans.”
