US department store Bloomingdale’s has launched The White Lotus x AQUA, an exclusive collection in partnership with Warner Bros. Discovery Global Consumer Products.
To mark the third season of the HBO Original Series, The White Lotus – which takes an all-star cast to Thailand – the collaboration features a curated AQUA collection with an array of products reflecting the bold aesthetic of this season.
Online and in-store from 3 February, the collection of women’s apparel and accessories aims to evoke a beachy feel, featuring floral prints and an overall tropical vibe. Items include two-piece sets, dresses, swimsuits, coloured crocheted totes and sandals, plus everyday wear pieces such as hoodies, t-shirts and joggers.
“At Bloomingdale’s, we strive to align our marketing initiatives with the most exciting moments in culture,” commented Frank Berman, evp and chief marketing officer. “This partnership with Warner Bros. Discovery, inclusive of the exciting AQUA collaboration with The White Lotus, a bonafide cultural phenomenon, is another example of fulfilling this customer appetite. We’re proud to offer our shoppers a unique way to experience the magic of the show, both in-store and online.”
The collection will be featured in a window display at Bloomingdale’s 59th Street.
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