This ad will be closed automatically in X seconds.

Bloom and Blossom launches new BFG range

New Bath, Book, Bedtime range for Roald Dahl’s classic character launches on Ocado.

Sleep range specialist Bloom and Blossom has teamed up with The Roald Dahl Story Company to create a new Bath, Book & Bedtime range focusing on The BFG.

The new five-piece range has launched on Ocado and includes Grobby Little Grub Hair & Body Wash, Snapper Whipper’s Shampoo, Wispy-Misty Bubble Bath, Whoppsy Whiffling Conditioner and Dream Catcher’s Pillow Spray.

In addition, a gift set with a special edition of The BFG book (including the Pillow Spray) will launch later this month.

Bloom and Blossom was created by mother of three and former PR and editor, Julia Yule, and Christina Moss, a mother of two and ex-financial marketer. It has enjoyed success with its best selling adult sleep and baby sleep ranges, helping to support that all importance night-time routine.

All products in the Bath, Book & Bedtime range are dermatologist and paediatrician approved, safe for senistive and eczema prone skin and suitable from newborn.

“We could not be working with a more perfect partner in Roald Dahl to launch a product range that encourages all children to believe they can be anything they want to be, by sleeping soundly and dreaming big,” commented Christina.

Julia added: “‘Does this give me happy dreams mummy?’ were words that my children asked me about our Dream Catcher’s Pillow Spray – and the answer to that was simple.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.