Gabrielle Sims, director of partnerships and licensing at Sanderson, explains why the company supports the Brand & Lifestyle Licensing Awards.
Why do you sponsor the B&LLAs?
“Sponsoring the B&LLAs is ideal for supporting and celebrating excellence within the brand and lifestyle licensing sector. We see immense value in the industry and are committed to investing in its growth and success. As we grow our brands across licensing, we are dedicated to being an integral part of this success.”
What’s your favourite thing about the awards?
“The positive attitude of the awards and the atmosphere of celebration and recognition it promotes. Witnessing the industry’s top brands and talents being honoured is a highlight. Plus, the networking opportunities and connecting with like-minded professionals make it even more rewarding. We always enjoy being part of the awards process.”
Why should companies and retailers working in the licensing space attend the awards?
“The awards provide a fantastic platform for industry recognition, enhancing reputation and credibility. They also create a great opportunity to view what is happening across the market and how other brands and retailers are winning in the market through a very specific lens. The awards attract key professionals, offer unparalleled networking opportunities and foster valuable relationships that ignite future growth. This is our industry, and we should all support and celebrate the excellence within!”
The Brand & Lifestyle Licensing Awards 2025 takes place on Thursday 24 April at the Royal Lancaster London.
Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or phone +44 (0)1183 340085.
For general questions regarding the B&LLAs 2025, please contact Ian Hyder, Jakki Brown, Rob Willis or Samantha Loveday.
