B&LLAs 2025: “The Awards are a great way to keep your finger on the pulse”

Sara Miller of Sara Miller London explains why the brand supports the Brand & Lifestyle Licensing Awards.

Why do you sponsor the B&LLAs?  

“I have found the licensing industry to be such a supportive one as the Sara Miller London brand has grown, so it’s great to now be able to sponsor an award and support others in the industry.”

What’s your favourite thing about the awards?   

“It’s a fabulous opportunity for the whole industry to come together and celebrate success. On a personal level, it’s a lovely event and always great to have a catch-up with old friends as well as making new ones.”

Why do you think companies and retailers working in the licensing space should attend the awards? 

“The Awards are a great way to keep your finger on the pulse and a get round-up of everything that is going on in the industry, and make sure you’re not missing out on what’s hot!”


The Brand & Lifestyle Licensing Awards 2025 takes place on Thursday 24 April at the Royal Lancaster London.

Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or phone +44 (0)1183 340085.

For general questions regarding the B&LLAs 2025, please contact Ian Hyder, Jakki BrownRob Willis or Samantha Loveday.

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