Largest ever parade makes The Times and The Independent.
The national media dipped their toes into the world of licensing this week – with Brand Licensing Europe’s biggest ever character parade grabbing coverage in The Times and The Independent.
David Scott, md of Rainbow Productions, told The Source: “We were absolutely delighted to see that the biggest character parade in BLE history made it into the national media, with superb coverage of the huge parade in the front of The Times business section, followed up by an excellent Danger Mouse BLE picture in The Independent.
“It’s clear that the business of licensing really is a business that is now taken seriously, and BLE is a fantastic showcase for this.
“It really is the place to be to meet the people that matter and do the deals that drive licensed merchandise sales.”