As the industry gets ready to head to London’s ExCeL this week, LicensingSource.net takes a look at what just some of the exhibitors in the character and entertainment space will be showcasing.
Over 250 exhibitors will be on the show floor at this week’s Brand Licensing Europe – which takes place from 24-26 September at London’s ExCeL – with many of these offering a raft of properties within the character and entertainment space.
From Atari, Batman, Barbie and Bluey, through to Warhammer, Yellow Submarine and Zig & Sharko, the range of properties has perhaps never been greater.
For event director, Ella Haynes, and the team at Informa’s Global Licensing Group, there are clear aims for this year’s show and the excitement for the doors to open is palpable.
““Last year’s event was about getting back to basics – BLE is about meetings, and it was important to us that the right brands, retailers and manufacturers were on the show floor meeting, discovering, planning, creating, doing business,” commented Ella. “After all, our promise for BLE attendees is that, when it comes to developing the next consumer products to hit retail in 2025 and beyond, ‘It starts here’.
“This year, we want to build on that success and bring more retailers and licensees to the show, particularly from mainland Europe, and we are on track to achieve that.”
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