As the brand and lifestyle category continues to flourish and mature, this week’s Brand Licensing Europe (24-26 September) will see a host of exhibitors highlighting properties in this space – as well as some show floor activations.
“Since we launched the three different zones to the show many years ago, the B&L category has gone from strength to strength, something that’s mirrored in the success and creativity of entries at the B&LLAs,” commented BLE event director, Ella Haynes. “We have some amazing museums, charities and heritage IPs (V&A, The British Museum, Royal Pavilion at Brighton, RSPB, etc) in this area, F&B on Pink Key, Start Licensing, Perfetti van Melle and Beanstalk and much, much more including Yale and Outerstuff, who are doing brilliantly.”
In addition, ZSL/London Zoo will have a conservation themed seating area (D271), while a dedicated Guinness activation (E244) will give visitors the chance to find out more about the great match between the brand and sport over a pint of Guinness 0.0.
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