South Korean girl group, BLACKPINK has revealed the Born Pink Pop-Up Experience.
Opening its doors from 29 June to 1 July at 1 Marylebone Road in London, the pop-up is presented by American Express and comes ahead of the group’s appearance at BST Hyde Park on 2 July.
Japanese graphic artist, VERDY, is serving as the creative director for the pop-up experience, which will give fans access to an ‘added dimension’ of the group’s record breaking Born Pink World Tour, with immersive photo moments and access to the limited edition merchandise collection that will include premium tee shirts, hoodies, hats and accessories designed by VERDY exclusively for the event.
All visitors who purchase merchandise at the experience will receive a limited edition, VERDY-designed tote bag.
American Express Cardmembers and one guest will have exclusive access to the experience one hour prior to opening. There will be two items of merchandise – a VERDY-designed black hoodie and sweatpants – that will be available exclusively for Cardmembers to purchase.
The three-day event is produced by Bravado, Universal Music Group’s merchandise and brand management company.
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