LicenseWorks secures deal with Stovekraft for small domestic appliances.
The Black+Decker licensing programme has expanded into India, with the brand being handled by agent LicenseWorks.
A deal has been secured with Stovekraft, with the company set to introduce a line of branded kitchen and home appliances.
These will include blenders and juicers, kettles, coffee makers, toasters, room heaters and air coolers among others.
Amit Datta, senior licensing manager, Europe and Emerging Markets at Stanley Black+Decker, commented: “Small domestic appliances are one of the key pillars for Black+Decker around the world and we are pleased to announce this strategic initiative with Stovekraft in India.”
Rajendra Gandhi, md of Stovekraft, added: “Black+Decker is an iconic brand that resonates strongly with consumers in India. The acquisition of the licence is part of our strategy to expand our offering across more product formats with elevated design, technology focus and premium price points.”
Pranav Anand, managing partner at LicenseWorks, continued: “We are delighted to welcome such a strong player as Stovekraft to the Black+Decker licensing programme.
“We look forward to continue expansion of the Stanley Black+Decker brands in India through strategic licensing partnerships across a range of product categories that will complement and reinforce their position in the core business.”
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