Black White Orange – one of India’s leading brand licensing and consulting agencies – has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia.
Under the agreement, Black White Orange will manage brand consulting and licensing for Netflix’s expansive show portfolio, including the likes of Squid Game, Stranger Things, Bridgerton, Rebel Moon, One Piece and Money Heist, plus Indian Originals like Archies, among others.
The company will look to establish and develop Netflix’s consumer products business in India, as well as in Sri Lanka, Pakistan, Bangladesh and Nepal.
“Netflix is an iconic brand in India and at BWO, we could not be more excited with the idea of launching consumer products for this legendary brand,” commented Mitali Desai, coo and co-founder of Black White Orange. “Being superfans ourselves, we are thrilled to give fans a new way to own a piece of their favorite stories.
“Our strategy is to give consumers a never before seen merchandise experience that breaks away from the traditional mass market strategy. We’re thrilled to be working with the brilliant team at Netflix and cannot wait to get our partnership going.”
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