Agency to work on collaborations on company’s gaming brands across Europe.
Bits + Pixels Agency is to work with video games publisher Capcom on collaborations for some of its top gaming brands across Europe.
The company – which was formed last year by Sandra Arcan and Su-Yina Farmer – will develop high profile collaborations for brands such as Resident Evil, Street Fighter and Monster Hunter, as well as placing them in front of new and untapped audiences.
“We’re delighted to have Bits + Pixels come on board and are looking forward to seeing what imaginative collaborations they come up with, putting our multimillion selling franchises in front of a much wider audience,” commented Antoine Molant, EMEA marketing director, Capcom.
Sandra Arcan, co-founder of Bits + Pixels Agency, added: “We’re thrilled to be working with Capcom and are huge fans of their franchises. Brand collaborations are undeniably very prevalent and increasingly impressive within pop culture and entertainment IPs.
“We certainly have a shared vision of how impactful partnerships could really speak to audiences both existing and untapped, and we’re very excited to get started on some very cool, perhaps slightly unexpected and hopefully stand-out projects.”
Capcom joins Blizzard Entertainment in the Bits + Pixels’ portfolio.
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