RSPB has revealed its latest collaboration, teaming with Bird Eyewear on a new sunglasses frame aiming to support conservation efforts for the Swift.
The Swift – known for its speed and distinctive profile – is a Red List species having sadly experienced significant declines in breeding populations and ongoing habitat loss.
Bird Eyewear has teamed with RSPB to create a Swift-inspired sunglasses frame that not only raises awareness but also contributes to the cause, through a 10% donation from each frame back to the RSPB.
The sunglasses are made using plant-based material, which harnesses nature’s strengths to create a lightweight and durable frame that’s free from fossil fuels and rooted in performance. The frame features Bird’s new Activ-Adjust core, with set-and-stay technology – meaning they keep the wearer’s personal shape without bouncing back like regular sports frames. Ultra-clear lenses are designed to enhance colours while reducing glare and protecting eyes from harmful UV rays. 100% 5-star UVA rated, with an anti-glare and hydrophobic coating.
“We’re passionate about creating stylish, high quality eyewear that also contributes to the preservation of our natural world,” commented Ed Bird, founder of Bird Eyewear. “Our partnership with the RSPB demonstrates our commitment to both sustainable fashion and wildlife conservation.”
Louisa Skevington, product licensing manager at the RSPB, continued: “Bird Eyewear are a perfect partner for us at the RSPB in terms of their commitment to sustainability, engagement with species and creativity in design. The partnership helps to support the work of the RSPB, who are working to boost the number of nest sites for Swifts across the UK, as well as with partners along migratory flyways to ensure Swifts remain a familiar sight in our summer skies.”
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