The acquisition of Character World Brands by Bioworld Merchandising has been confirmed this morning (27 March).
The partnership will further enhance the growth trajectory for both companies. Bioworld will expand in the UK, enhance its European ambitions and increase market share, with Character World Brands benefitting from the scale and support of Bioworld, with ceo James Walker saying the team is “delighted” to become part of a global business.
Leveraging Bioworld’s global presence, industry expertise and robust infrastructure, the alliance is poised to generate exceptional value for consumers, brands and retail partners. The acquisition unlocks new distribution channels, expands licensing opportunities and strengthens the product portfolio.
“This is a partnership that represents a mutually beneficial opportunity for both companies,” commented Raj Malik, ceo at Bioworld. “By leveraging our global reach and product expertise, we can create significant growth opportunities. This new venture aligns closely with our business and delivers exceptional value for our shared customers while increasing our footprint in the EU.”
James Walker, ceo at Character World Brands, continued: “Joining Bioworld’s impressive ecosystem will accelerate our growth, allowing us to leverage its scale and support to reach more consumers with our comprehensive home solution. We will look to strengthen our home textiles offering, as well as continue the growth of our new segments in hardlines that launched in 2025. As a team, we are delighted to become part of a global business that shares the same values and ambitions.”
Bioworld is actively exploring additional strategic acquisitions, investments and partnerships to further strengthen its growth platform and continue its trajectory of market expansion and innovation. More will be announced in due course.
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