Success of Pokémon Go means company is developing wider collection to meet demand.
Bioworld Europe is expanding its range of Pokémon merchandise this autumn.
The company is developing a wider collection to meet demand from retailers, following the successful launch of the Pokémon Go app this week.
“With the enormous buzz around all things Pokémon, we have many retailers requesting special Pokémon products and we are developing an even wider collection to meet that demand, but we have a great stock collection available now and ready to ‘go’,” said Leon van der Made, product manager at Bioworld Europe.
The company will be launching Pokémon trainer and streetwear inspired tees, hoodies and accessories in the autumn.
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