This ad will be closed automatically in X seconds.

Bioworld Merchandising acquires Vandor

Acquisition allows licensee to expand into housewares and home.

Bioworld Merchandising has acquired licensed home products company, Vandor.

The move means that Bioworld can now expand into new categories, with Vandor specialising in lines including drinkware, sculpted collectables, kitchenwear and home décor.

“We were impressed by Vandor’s reputation for creating unique/differentiated high-quality products, and we’re excited about our growth in the housewares and home business,” said Raj Malik, Bioworld’s ceo. “This strategic acquisition is consistent with our mission to continue to expand our business into new licences, channels of distribution, and international markets while continuing to bring an unparalleled consumer experience across all our product categories.

“I am confident in our teams’ shared passion for providing consumers with products that truly embody the brands they love and look forward to the success this union will bring.”

Sarah DeVoll, Vandor ceo, added: “We were thrilled when Bioworld approached us. We have heard nothing but positive feedback from our mutual customers and licensors about Vandor joining the Bioworld family.”

The news comes on the heels of Bioworld’s recent acquisition of Global Design Concepts and the launch of One61 Studio, its new technology division created to propel officially licensed products and apparel into the future.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.