Company to develop lifestyle range based on iconic films, including Pulp Fiction.
Bioworld Europe has revealed its newest collaboration with film and TV studio Miramax.
The company will develop a lifestyle range based on some of Miramax’s most iconic titles including Pulp Fiction and Kill Bill, as well as select Hellraiser films and Scream.
The range will include t-shirts, tops, sweaters, loungewear, underwear, hosiery, socks, bags, wallets, headwear, belts, buckles, phone covers and other accessories for men and women.
Bioworld Europe’s creative team will use the films’ licensed content including storylines, characters, artwork and quotes to create the Miramax collection.
“Miramax is a global brand that is known for its originality and creativity, and we hope to translate those qualities to our products,” said Gilbert el-Kalaani, ceo of Bioworld Europe. “The Miramax moves have a big fan base, and we are excited about the merchandising opportunities created by our partnership with Miramax.”
The collection will be available throughout Europe from winter 2015.
