18 licensees now on board in the region, with new products and continued expansion in the digital space.
Acamar Films’ preschool hit Bing is continuing to gather strength in the Benelux region.
The brand now has 18 licensees in the region, with new products and continued expansion in the digital space helping Bing to underline its credentials as a top preschool property.
Dutch cosmetics company, Caresse BV is the latest partner to join the licensee roster for the region, signing up to produce a range of health and beauty products.
The new deal follows recent renewals with Vadobag (bags, cases and umbrellas), Aymax (bedding) and Veldkamp (meet and greet). TM Essentials has also widened its Bing portfolio to offer bath accessories and kids room furniture.
Acamar Films works with local agent License Connection in the region.
In addition, master toy partner Spectron is expanding its range and is launching hero lines Bing’s Squeaking Talkie Taxi, Bedtime Bing with Owly and Train & Mini House Play-sets for spring/summer 2021. Spectron has seen strong sales to date, with Bing stocked in all major toy retailers in the Netherlands and Belgium.
The show is broadcast in the Netherlands on NPO Zappelin where it is the top show among its age group. In Belgium, Ketnet launched the new series dubbed in Flemish in January this year, achieving a majority audience share in its timeslot. Bing has also been a hit on the big screen with the latest theatrical experience, Bing’s Christmas and Other Stories, ranking in the top ten at the Dutch box office.
Audience engagement deepens online, with Bing’s Dutch Facebook page seeing followers grow by 106% YoY. Bing’s Dutch YouTube channel has enjoyed a 58% YoY increase in views and 110% YoY increase in watch time hours, along with a growing subscriber base.
“We are delighted that Bing moves and delights an ever-growing number of fans in the Benelux region,” commented Laura Clarke, head of EMEA licensing and merchandising at Acamar Films. “Bing has been warmly embraced by audiences and retailers alike and we are working hard to continue its growth, especially looking forward to the brand new Bing live show coming this autumn. We also have more very exciting news in the months ahead – watch this space.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
