Bing At The Cinema will be shown across all 84 Vue venues nationwide.
Acamar Films is teaming up with Vue cinemas to bring preschool hit Bing to the big screen this spring.
From April 27, parents will be able to take youngsters to Bing At The Cinema across all 84 Vue venues nationwide.
Seven episodes are included, while there will also be interactive fun and games, as well as singalongs.
The screenings are also supported by a heavyweight marketing campaign including cinema trailering, on-site digital screens, email, paid social, PR and influencer activity all lined up over the coming weeks.
Eroulla Constantine, head of sales at Acamar Films, said: “We are thrilled to partner with Vue on Bing’s very first cinema experience.
“This is a great opportunity to bring children and parents together to engage with their favourite show and supports our on-going brand expansion and multi-platform content strategy.”
Johnny Carr, alternative content manager at Vue, added: “We can’t wait to showcase Bing at Vue this spring. Featuring seven Bing episodes, this screening provides parents with the perfect first big screen experience for their little ones.”
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