Acamar Films is continuing with the roll out of preschool hit Bing across Europe, with 26 episodes of the show premiering in Croatia on RTL Kockica.
The Croatian-language version of the animation follows on from the December 2022 launch of a Bing YouTube channel in the region, which features a mix of episodes, themed compilations and short clips.
“Families across Europe have welcomed Bing into their homes,” commented Eroulla Constantine, director of sales and distribution at Acamar Films. “The series is adored by preschoolers across Central and Eastern Europe where strong viewership is matched by strong product sales, as well as remarkable responses to special Bing events such as cinema screenings and character appearances.”
Danijela Skacan, channel manager at RTL Kockica, continued: “Bing is a unique programme, sharing small, relatable and beautifully-produced stories that centre the delights and dramas of real preschool life. We know that our audiences will love getting to know Bing and his friends and are so pleased to be adding the series to the RTL Kockica line-up.”
Bing is already available to watch in Poland, Hungary, Czech Republic, Latvia, Croatia, Albania, Bulgaria, Lithuania, Serbia, Bosnia Herzegovina, Slovenia and Slovakia. Due to popular demand, Polish cinema chain, Helios Cinemas, has added additional dates of its Bing screening events.
The premiere on RTL Kockica coincides with the launch of Golden Bear’s products in Croatia via Acamar Films’ toy distribution partner for the country, Talent Show.
Bing toys including soft toys and plastic play-sets will be available from major Croatian retailers including Müller, Konzum, Baby Center, DM, Spar, Tisak, Kaufland and many more. An extensive in-store and digital marketing campaign will support the launch of Bing products including paid media campaigns, TV advertising and creative point of sale activations.
Dejan Maćešić, creative director at Talent Show, added: “There aren’t many properties like Bing that resonate so strongly with young audiences and give them a way to understand and explore their world. Just as we have seen preschoolers and their families embrace Bing in other countries, we are confident that they will do the same in Croatia and look forward to working with Acamar Films and our retail partners to build Bing across the country.”
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