TV personality, Billie Faiers, unveiled her new home and lifestyle brand – Chapter B – at Spring Fair yesterday (7 February).
The brand – which Billie has launched alongside Hunter Price International – aims to embody ‘affordable luxe design’ combining timeless and on-trend statement pieces, which will evolve each season.
The debut Chapter B collection will launch at the end of August, with Next and Very already being confirmed as launch partners.
Items will include home furnishings, accessories, soft textiles, kitchen and dining, with prices ranging from £15 to £50.
Inspired by Billie’s own children, the Chapter B launch will also include the first ‘Kids Club’ collection. Storage, 3D shaped cushions, throws and accessories have been created to be used all around the home, from the nursery to the living room.
“I can’t believe the day is finally here and we’ve officially launched Chapter B. It’s a hugely proud moment for us all – the start of a very exciting chapter,” enthused Billie. “Hunter Price has been the perfect partner to bring my vision for Chapter B to life. It’s required a huge team effort to get to where we are today, from buying and design, to sales and marketing.
“To also have Very and Next as launch partners is an absolute dream. Their customer base has real synergy with where we are positioning Chapter B in the market.
“We have ambitious goals for Chapter B to become a leading home & lifestyle brand in its own right. We’ve got a long way to go but I believe I am working with the best in the industry to make this a huge success.”
Allana Holmes, head of sales at Hunter Price International, continued: “Bringing Chapter B to market in the UK marks a big milestone for Hunter Price. We’ve heavily invested in this sector as a business over the years, as it’s been a key area of growth for us.
“Home and interiors form a huge part of Billie’s life. It’s been well documented that she’s currently building her dream family home and has taken on all the interior design work. She has real credibility within this arena, with a following of millions who look to her for home and interiors inspiration.
“The quality of products will speak for itself and will show we mean business when it comes to creating beautifully crafted products for the home.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
