Free events, offers, major brand partnerships and new licensed products help celebrate ten year of Elmer’s Christmas by David McKee.
Andersen Press is celebrating the tenth anniversary of Elmer’s Christmas by David McKee with its biggest ever festive campaign.
The celebrations will include inclusive, free events, offers, major brand partnerships and new licensed products.
First up, Elmer’s Colourful Christmas in Putney – developed in partnership with Putney Business Investment District – will see special Elmer posters featuring art from Elmer’s Christmas dotted around the town, with an interactive trail encouraging families to explore their area in a safe, socially-distanced way, and once open, shop locally.
Shops on the trail include Waterstones and JoJo Maman Bebe, which will have special Elmer’s Christmas themed displays. Trail maps have been printed in Positively Putney’s local catalogue, distributed directly to 22,000 homes in the area and the trail will be in place around Putney from November 28.
Meanwhile, once re-opened Chessington World of Adventures Resort will share Elmer’s Christmas Storytimes as part of its Christmas offering from December 4, alongside new ride Elmer’s Flying Jumbos which opened this summer.
Henley’s River and Rowing Museum will also open the ‘Elmer and Friends’ touring exhibition from Seven Stories, in time for Christmas once restrictions have expired in December.
Featuring more than 50 original pieces of David McKee’s illustration it’s an interactive, colourful exploration of David’s work, with Elmer, Mr Benn and Not Now, Bernard featuring prominently. Special Christmas programming is planned to celebrate the exhibition in the lead-up to the festivities, with the exhibition scheduled to stay in Henley until March 2021 before it continues touring the country.
The latest in the Elmer licensing programme, the Elmer tonie story book character launches today (November 18), featuring ten original Elmer stories, including Elmer’s Christmas. This will be the hero product in a special, festive influencer campaign alongside other products and books for Christmas, and Andersen Press’ recent Elmer’s Colourful Christmas Activity pack available for free download.
To complement the campaign, Seven Stories will share a free video of Elmer’s Christmas read by Panto Dame Mama G over Black Friday Weekend on November 28 as part of the regular Digital Storytimes in partnership with Andersen Press.
“What better way to celebrate the festive season than with Elmer’s Christmas?,” commented Paul Black, PR and brand director at Andersen Press. “We’re huge fans of the colourful, quirky story and have loved working with our partners to celebrate the book. Elmer’s message of tolerance, acceptance and celebration of everyone’s true colours is needed at all times, but especially this Christmas.
“We’re particularly pleased that families can enjoy a COVID-safe trail, storytime and downloadable activity pack free of charge, hopefully making this festive season a little brighter.”
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