This ad will be closed automatically in X seconds.

Beyoncé and adidas reveal ‘Icy Park’ collaboration

Pop star teams with sportswear giant for third time as part of the ongoing adidas x Ivy Park tie-up.

Beyoncé has teamed up with adidas for the third time as part of their ongoing collaboration on Ivy Park.

The latest collection is called ‘Icy Park’ in reference to the alpine-ready silhouettes with classic streetwear elements, reported Fashion United.

The functional garments in the new collection can be combined with matching accessories and shoes, while materials used include faux shearling and performance towel terry.

Five new footwear styles include updates to the Ivy Park Ultra Boost, while select apparel pieces and accessories include a new Ivy Park monogram. Others sport a playful ski tag print.

The collection – which launches on February 19 – is also supported by an ‘Icy Park’ multi-media campaign featuring the likes of model Hailey Bieber (pictured).

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.