King Features confirms 15-piece men’s and women’s collection featuring character.
The classic Betty Boop character is teaming up with Lazy Oaf for a new 15-piece men’s and women’s collection.
King Features – which is the exclusive worldwide licensing agent for the brand – said the new line will be in signature Betty Boop shades: Betty Boop Red by Pantone, plus black and pink.
The collection aims to ’embody Betty’s trademark pin-up sass’ mixed with streetwear silhouettes and signature oversized Lazy Oaf shapes.
The Lazy Oaf design team raided the archive to find unique Betty artwork such as Betty perched on a crescent moon, a design first used on a 1985 hot air balloon in the Macy’s Parade. Further inspiration came from the best of Betty Boop classic character memorabilia, vintage Americana Betty leather jackets and 1980s and ‘90s streetwear references.
Items include oversized smock dresses, cropped sweatshirts, jersey pieces, ‘pin up’ jeans, a denim jacket and accessories such as a tote bag.
Gemma Shiel, founder and head designer at Lazy Oaf, commented: “Betty is an icon, someone that I have grown up with, she is sexy, sassy, empowering and essentially street smart.
“Working with Betty has been a dream. As a teen in the 90s there was a massive explosion of Betty in streetwear and I really wanted to add that element to our ranges.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
