Outerwear and leisure accessories launched exclusively with Next last month before coming to Regatta stores and online in March.
British outdoor brand, Regatta Great Outdoors has teamed with Hasbro to launch a bespoke collection of Peppa Pig outerwear and leisure accessories.
The range launched exclusively online with Next on 22 February before coming to regatta.com and Regatta stores nationwide from 1 March.
The Peppa Pig collection aims to encourage girls and boys to be ‘Adventure Ready’ with a collection of 20 products suitable for all weather including puddle suits, wellies, swimwear, jackets and fleeces that are both fun and functional.
The outerwear pieces are designed to offer functional attributes such as breathable fabrics, 360 reflective finishes and waterproof surfaces ideal for families keen to enjoy the great outdoors.
A range of outdoor camping and leisure accessories featuring Peppa Pig designs will also complement the range including sleeping bags, water bottles and camping chairs.
“We’re delighted to see the Peppa Pig Regatta collection launch at Next,” said Nikki Gie, director, EMEA consumer products, Family Brands at Hasbro. “This fantastic range of robust, weatherproof Peppa Pig outerwear will get kids ‘adventure ready’ as they explore the great outdoors which is now more important than ever.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.