Popular executive joins the agency as senior commercial manager from Hasbro.
The Point.1888 is continuing its expansion, welcoming Becky Langer as senior commercial manager.
Becky (pictured) joins the agency from Hasbro, where she held the role of retail development manager. She has some 14 years of licensing industry experience, having also held roles with Warner Bros., HIT Entertainment and Character World.
Becky will report into the head of retail and softlines, Hannah Stevens.
“More so than ever, in the current climate, our team is working with amazing speed and enthusiasm on identifying strategic partnerships with retailers and licensees to drive the company’s growth plans, and fill gaps for our brands,” commented Hannah, who is one of the recipients of Licensing International’s Rising Star awards in 2020. “We have to continue to innovate and deliver brands that are reflective of trend, but also have the longevity to inspire the customer to repeat buy year on year. It’s a tall order and the reason why we’re growing our team at this time.”
Hannah continued: “Becky brings a huge wealth of knowledge and expertise from her licensing career to this innovative and forward thinking team. Her tenacity, positivity and creativity make her a fantastic fit not just for my team, but for the agency as a whole and I’m so excited about the possibilities that lie ahead.”
Becky added: “Having been in the industry for 14 years, I’ve watched The Point.1888 emerge and establish itself as an industry leader in record time. It’s clear why when you see the capability of the team and the business model they’ve adopted. It’s also incredibly refreshing to be part of an organisation that operates with such integrity and kindness, not only in business but also in how they treat their team.
“The portfolio is full of exciting, beautiful and diverse brands so there really is something for everyone without being limited to certain genres or demographics. I cannot wait.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
