Beanstalk has been appointed to represent the iconic Ritz Paris brand.
As its exclusive global licensing agency, Beanstalk will extend Ritz Paris into a variety of lifestyle categories through partnerships that reflect and celebrate the glamour, heritage and timeless elegance of the world-renowned luxury brand.
Ever since the creation of the eponymous hotel by the legendary César Ritz more than 125 years ago, ‘Ritz’ has been a byword for elegance, glamour and opulence in the minds of millions around the world.
The Ritz lifestyle has been embraced by artists, trendsetters and other luminaries throughout the ages, and the brand’s historical links with the worlds of art, cinema, fashion, literature and music are woven deeply in its DNA.
Beanstalk will look to develop a curated collection of lifestyle products that echo the legacy and embody the spirit of Ritz Paris. The licensing programme will invite consumers around the world to enter the Ritz universe and experience the pinnacle of French luxury through a broad range of products across categories including home décor, furnishings, apparel, accessories, fragrance and more.
“We are delighted to partner with a premier global brand extension agency and a team that understands our truly unique brand proposition and rich heritage,” commented Elodie Roux, brand and marketing director at Ritz Group. “We are convinced we have found the right team to help us further expand the Ritz universe and we look forward to seeing the exciting future that lies ahead of us unfold.”
Allison Ames, president and ceo at Beanstalk, continued: “We are thrilled to partner with Ritz Paris, a brand with global resonance that epitomises luxury and elegance. As one of the world’s most revered brands, we believe there is significant potential to distill the essence of Ritz Paris into products that allow consumers to experience a touch of its timeless elegance in their everyday lives. We look forward to carefully extending the brand’s reach with partnerships that celebrate its storied past and reflect the luxury and sophistication for which Ritz Paris is renowned.”
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