Beanstalk is looking to expand the licensing programme for The Metropolitan Museum of Art, partnering with Markettcom to further grow the brand in the Middle East and North Africa.
Working closely with Beanstalk as a sub-agent, Markettcom will leverage its expertise in the Middle Eastern market to grow The Met’s footprint in the region, bringing the Museum’s world-renowned collection of over 1.5 million art objects from around the globe to life through innovative consumer products.
The licensing programme will see the launch of a range of products in categories including home décor, jewellery, footwear, apparel and accessories, all inspired by The Met’s extensive collection.
“We are thrilled to unveil an extraordinary collaboration with Beanstalk, bringing forth the Met’s unparalleled collection of best in the world art and objects through an array of inspired consumer products to the Middle East,” commented Amer Bitar, co-founder and ceo at Markettcom.
Martin Cribbs, vp of brand management at Beanstalk, continued: “We are thrilled to expand The Met’s licensing programme into the Middle East through this strategic partnership with Markettcom, leveraging their expertise of brand licensing in this region.
“The Middle Eastern market has a strong appreciation for art and culture, which presents a significant opportunity to connect with and grow The Met’s audience in this region through licensing relationships that bring beautiful products to consumers.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
