Beanstalk has partnered with JULIUS-K9, an innovator in high-quality, award-winning dog harnesses and pet accessories.
Beanstalk will look to leverage JULIUS-K9’s strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products.
By expanding into new product categories, JULIUS-K9 is aiming to meet the evolving needs of pet owners while remaining aligned with its core values of quality and innovation.
“We are delighted to partner with Beanstalk and are looking forward to further expanding across high quality pet product categories,” commented Julius Sebő, ceo and founder, Julius-K9. “Beanstalk’s expertise in managing and growing licensing programmes combined with their extensive network of contacts, will help us reach our goals.”
Ian Joynson, md EMEA and Asia at Beanstalk, continued: “We are excited to partner with JULIUS-K9 to expand the brand’s reach into new pet care categories. JULIUS-K9’s outstanding reputation in the pet industry makes them an ideal partner for successful brand extension. With growing demand for trusted pet products and an increasing focus on pet wellness, JULIUS-K9 is perfectly positioned to meet the rising consumer interest in high-quality pet care solutions through licensing.”
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