Irish stout brand further expanded into the food and gift categories with new deals.
Beanstalk is continuing to grow the Guinness brand into different categories – with a raft of deals secured in the food, gifting and even jewellery categories.
The latest development in the food arena is a new dark sauce, which includes 7% Guinness beer in every bottle. Flavour experts at Guinness worked with grocery manufacturer AB World Foods to create the premium table sauce.
In addition, the brand has partnered with Holland’s Pies to develop a range of pies and puddings incorporating Guinness as a key ingredient.
The line – which first launched back in 2014 – has been expanded with the addition of a Chilled Pie Slice.
Beanstalk is also working to cement Guinness’ position as a trend and quality driven fashion forward brand, targeting both male and female ‘Generation Y’ consumers.
It has teamed with Irish home and giftware company, Newbridge Silverware, for an exclusive collection of jewellery, homeware and decorative items.
Finally, Guinness has also partnered with European fashion licensee, Sunset Bioworld, for a range of branded apparel and accessories.
Initial skus launched last year in major UK retail channels including high street fashion chain Next and online retailer Asos.
The collection includes sublimation tees, vests and sweat tops and is designed to appeal to a young, confident and ‘trend conscious’ consumer.
