Building on its initial partnership in Europe, Beanstalk has expanded its exclusive licensing representation agreement with Cath Kidston into the US market.
The British lifestyle brand has been enjoying strong demand in the US. Recent collaborations and limited edition ranges such as the Jubilee range launched to celebrate the Queen’s Platinum Jubilee, Cath Kidston x Great British Bake Off, and this seasons’ Christmas range have all achieved record demand with American customers.
“Cath Kidston’s wonderful rich British heritage has always been much loved and admired by the American customer, and we are thrilled with the strategic licensing partnership that furthers our goal to reach many more customers through new categories and markets, particularly in the US, which is a key part of our long-term growth plan,” commented Melinda Paraie, ceo of Cath Kidston.
Since first partnering with Cath Kidston in January of 2022, Beanstalk has already brokered a number of licensing agreements for the European market in categories including home, fashion, accessories and gifting.
The growing number of licensees includes Moonpig, with an assortment of flower bouquets inspired by Cath Kidston prints, and Gola, which recently partnered with the brand to bring its hand-painted prints to footwear.
Beanstalk will look to expand Cath Kidston’s consumer product offering in these categories and more with new partnerships in the US.
Louise French, svp of business development and operations at Beanstalk, continued: “We are pleased to be growing our strong partnership with Cath Kidston. We have had an incredible response to the brand in Europe, and the programme here has built a strong collection of licensees. We look forward to replicating this success in the US to bring one of Britain’s best-loved brands to consumers in this market.”
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