This ad will be closed automatically in X seconds.

Beanstalk continues to grow TGI Fridays brand

American bar and grill, TGI Fridays is continuing its collaboration with SV Cuisine, launching new restaurant-inspired BBQ Beef Brisket and Buffalo Chicken Wings, in a partnership brokered by its global licensing agent, Beanstalk.

The branded chilled meats range has proved a great success since launching in Tesco stores. Alongside the launch of the new dishes, the TGI Smoked Pork Ribs with BBQ Sauce has been extended to additional Tesco stores.

“Building on the success in Tesco of our TGI Smoked Pork Ribs with BBQ Sauce, we have successfully widened the offer of TGI products to Tesco shoppers,” commented James Conway, head of sales at SV Cuisine. “Supported by in-store and online promotional activity, the TGI Fridays brand is set to reach additional shoppers and new levels of sales.”

Louise French, svp at Beanstalk, added: “We’re excited to see this range in the UK’s biggest supermarket continue to grow, through our partnership with TGI Fridays and SV Cuisine.

“With the addition of these new dishes and the roll-out of the range across even more Tesco stores, TGI Fridays continues to offer consumers even more ways to recreate the TGI Fridays experience at home, for the whole family to enjoy.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.