Beano celebrates Christmas Jumper Day

Beanotown characters don wacky Christmas jumpers to help support charity.

Ahead of the popular Save the Children Christmas Jumper Day on Friday December 14, Dennis the Menace has changed his iconic striped jumper in support of the charitable event.

This week’s issue of the Beano comic encourages fans to don a festive knit for the cause, as character Dennis swaps his infamous jumper which he has rarely been seen without since his 1951 debut.

Dennis’ Christmas jumper is available to pre-order from the online Beano shop and features Gnasher’s face with a Rudolph red nose and Dennis’ trademark red and black stripes. The kid’s jumper retails at £21.99, with the adult version priced at £31.99, with 10% of proceeds from both to be donated to charity Save the Children.

The ‘Christmas Jumper Day’ themed Minnie the Minx strip also features Dennis and The Bash Street Kids, as they compete against each other to be recognised for wearing the silliest Christmas jumper in Bash Street School’s fashion show.

The issue also includes a competition where one fan will be in with a chance of winning Dennis’ Christmas jumper.

“Thousands of people up and down the country will be wearing a Christmas Jumper on Friday December 14, so it only seemed fitting that Dennis and the gang got involved to bring a touch of Beano LOLZ,” said Mike Stirling, editorial director at Beano Studios.

Helena Wiltshire, head of PR and partnerships at Save the Children, added: “It’s fantastic to see iconic Beano characters Dennis, Minnie the Minx and the Bash Street Kids getting involved in this year’s Christmas Jumper Day.

“Whether you buy your Christmas Jumper or create one of your own like Minnie the Minx for Friday December 14, every jumper worn for the day can really help build a better future for children everywhere. Together we can make the world better with a sweater.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
NUFCchampagne500x500
 
Developed for the players’ celebrations in the changing room and BOXPARK, the club has teamed up with licensee, Bohemian Brands, to give United’s passionate and loyal fanbase the opportunity to purchase their very own bottle....
ToniesMattel500x500
 
As its 80th anniversary celebrations continue, Mattel has unveiled a number of new publishing partnerships - including a multi-title collaboration with Yoto, an expanded partnership with Tonies and new graphic novel activity....
PotionsMarvel500x500
 
The Potions Cauldron Group is assembling a range of Marvel Super Hero inspired soft drinks for fans of the hit movie franchise....
MHSLicensing30500x500
 
MHS represents a diverse portfolio of over 70 successful art properties including brands such as Thomas Kinkade, The Hautman Brothers, Stephanie Ryan and Abraham Hunter, with a library exceeding 70,000 designs....
GabrielleSimsSanderson500x500
 
Gabrielle Sims, director of partnerships and licensing at Sanderson, explains why the company supports the Brand & Lifestyle Licensing Awards....
BellasFinalistsComments500x500
 
"A phenomenal honour", "absolutely blooming delighted", "incredibly proud and excited", "buzzing to have been shortlisted", "incredibly grateful" were just some of the comments from finalists in this year’s Brand & Lifestyle Licensing Awards, with comments flooding in as they looked to share their joy at being nominated....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.