The two brands have joined forces for a new ‘rebellious’ collection to mark the milestone.
Beano Studios is continuing its year of celebrations for 70 years of Dennis with a collaboration with fashion brand Radley London.
The two British icons have partnered to create a playful limited edition accessory collection to celebrate the nation’s favourite mischief maker.
Beano’s comic strips have been styled by Radley London into new collectable designs. Illustrations of Dennis, Gnasher, Minnie and Radley’s Scottie dog create mischief across bags, card holders and purses.
The rebellious collection will be available exclusively in Radley’s London and Glasgow stores, selected concessions and online from 4 October.
Dennis’s iconic black and red stripes are referenced throughout the collection, including the ‘Breaking Rules’ Book Street bag, which features screen prints and foil embossing on leather. The large black tote has appliqué badges of the Beano characters and slogans, and also includes a detachable striped Scottie dog key fob who dons his very own red and black striped jumper.
The collection also includes a collectable leather card holder which features the Dennis and Gnasher fan club logo. The Dennis fan club was originally created in 1976 and this is the first time it has been brought to life in a licensed deal.
“In this momentous year for Dennis we’ve chosen iconic partnerships to commemorate his 70 years,” commented Vanessa Andreis, franchise planning and partnerships director at Beano Studios. “Bringing a bit of Dennis’s loveable mischief to Radley London will be a special part of Dennis history and thanks to their incredible craftsmen we’re sure these collectable products will still be around for the next 70 years of this iconic character.”
Radley London is also an official partner of Beano: The Art of Breaking the Rules – a major exhibition at Somerset House. Radley’s rebellious collection of Beano-inspired handbags and accessories will be available to buy within a special pop-up shop at Somerset House during the exhibition, which runs from 21 October 2021 until 6 March 2022.
The exhibition explores the relationship between Beano and contemporary art pieces. It will feature original comic drawings, never previously seen in public, selected across its 4,000+ editions (to date) and rare archive artefacts, alongside works from leading artists and designers.
Jackie Hay, chief product officer at Radley London, added: “We are so delighted to join with Beano and Dennis in this very special year. Our design team had enormous fun creating a playful collection which brings Dennis and his friends into our world.
“The exclusive Picture Bag designs are made by hand by our artisan craftsmen – including cutting, dying, stitching and printing – and we can’t wait to see our collection run riot this autumn on our handbags, purses and of course our very own Dennis fan club card wallet.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
