Animotion Media Group has partnered with BBM Licensing to expand consumer products opportunities for animated series, The Fixies.
BBM Licensing will represent the brand for licensing and merchandising, focusing on various categories including FMCG, toys, apparel and retail loyalty programmes among others.
The company will also run promotional campaigns in territories such as the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, Lebanon, Jordan, Iraq, Tunisia, Algeria and Morocco.
“We are excited to be working with BBM Licensing to grow The Fixies brand across international markets,” commented Julia Nikolaeva, general manager at Animotion Media Group. “This partnership will allow The Fixies to become a household name, as BBM Licensing’s strategic expertise and market reach will help bring our characters to even more fans through exciting products, live events and promotions. We are especially thrilled that fans in the MENA region will soon have the opportunity to purchase products featuring their beloved characters, which is essential in extending brand engagement into the physical world.”
The partnership also paves the way for location-based entertainment, such as themed parks and interactive experiences, offering fans new and immersive ways to connect with The Fixies.
Amer Bitar, ceo at BBM Licensing, continued: “The Fixies is a strong and beloved brand with tremendous potential in the MENA region. We are thrilled to partner with Animotion Media Group to expand the presence of The Fixies through licensing and merchandising opportunities. Our goal is to connect fans with high-quality products and experiences that bring their favourite characters to life beyond the screen.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
