BBC Earth has undergone a new creative rebrand, with a suite of new logos and assets which aim to capture the content and amazing stories.
The new creative refresh – developed by the BBC Studios Creative team – celebrates the premium brand and reflects on some of the stunning content that has been created and broadcast globally including Blue Planet II, Frozen Planet II and The Green Planet, while looking ahead at future BBC landmark series Planet Earth III launching this autumn.
Th suite of new logos and assets reference a circular device that captures spectacular content and amazing stories, representing the ‘Window to the World’ and transporting viewers out of their surroundings into ‘realms of infinite wonder’.
The bold new look will start to roll out globally across all platforms from 14 September.
“We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension,” commented Nick Meikle, executive creative director at BBC Studios. “The core brand idea is a ‘Window to the World’. A circular window that represents the Earth and the infinite wonder it has to offer. It is a visual mechanic that seeks to relentlessly discover immersive moments, bringing spectacular stories into the homes of our audience, creating an emotional connection to our planet, and connecting them to the world at large.
“The brand refresh also gave us the opportunity to unify the visual language across all touch points from this central idea, as the brand has evolved significantly since its original TV launch over eight years ago.”
Documentaries such as Planet Earth II and Blue Planet II have been watched by more than a billion people globally and are featured in the top 10 highest rated shows of all time on IMDb.
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