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BBC Earth moves into licensed cards and stationery

Museums & Galleries to exclusively launch branded range at PG Live next month.

BBC Earth licensed cards and stationery is to launch at PG Live next month from Museums & Galleries.

The range features iconic imagery from the landmark natural history series Blue Planet II, Planet Earth II and beyond.

Mirroring the ecological ethos of the brand, the cards and envelopes are FSC certified and recyclable, while M&G has developed innovative eco packaging.

“We are delighted to be working with Museums & Galleries on new BBC Earth greeting cards and the brand’s first gift stationery range,” said Anna McArdle, licensing executive for consumer products at BBC Studios. “Given the environmental messaging in Blue Planet II, finding partners with the same values is key to our licensing strategy for BBC Earth.

“Museums & Galleries have not only delivered an outstanding and environmentally conscious range, but they have done so with passion and sensitivity to our brand.”

Ben Dorney, creative director at Museums & Galleries, continued: “It’s a privilege to collaborate with BBC Studios on such an iconic and important brand as BBC Earth.

“As you would expect, the range delivers unforgettable images from the animal world, which will resonate with fans of Blue Planet II and Planet Earth II. The ground breaking spirit of these series has made them a global phenomenon with a vital message, which encouraged us to be innovative with the packaging and production of the range from an environmental perspective too.”

Ben added: “BBC Studios have been very supportive and fantastic to work with, and we’re thrilled with the launch collection. It features an unparalleled British brand with a uniquely relevant story at its heart — that’s what we’re all about.”

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