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BBC and ITV team up for BritBox launch

New video on demand service will celebrate the best of British TV for the US market.

BBC Worldwide and ITV are joining forces for a new subscription on demand service for the US.

BritBox – launching during Q1 2017 – will ‘celebrate the best of British TV’, according to the two companies.

It will feature an array of drama premieres never before seen in the US – including New Blood from novelist Anthony Horowitz – as well as season premieres of favourites such as Cold Feet and Silent Witness.

The ‘Now’ category will feature a selection of soaps and series that will be available as soon as 24 hours after their UK broadcast. These include EastEnders, Emmerdale and Holby City.

In addition, a British classics collection from ITV and BBC will feature period dramas such as Brideshead Revisited, Pride and Prejudice and Upstairs Downstairs; political thriller State of Play; murder mystery series Inspector Morse and Rosemary and Thyme; and sitcoms including Keeping Up Appearances and Fawlty Towers.

AMC Networks, which has a joint venture with BBC Worldwide for cable channel BBC America, is investing in BritBox with a non-voting minority interest.

Further details – including additional titles and price – will be released at launch.

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