Heritage and lifestyle brand’s campaign is inspired for the second year by books written by Raymond Briggs and iconic 1991 animated special.
Heritage and lifestyle brand, Barbour has launched its 2020 Christmas campaign – which for the second year is inspired by the popular children’s books written and illustrated by Raymond Briggs and the iconic 1991 animated special, Father Christmas.
The film follows a young boy whose dog has chewed his father’s beloved Barbour wax jacket. The boy writes to Father Christmas to say that he doesn’t want a present this year, he just needs his help to repair his father’s jacket in time for Christmas. Father Christmas realises he can’t mend the jacket himself, but has the bright idea of taking it to the Barbour factory in South Shields to see whether they can assist.
The film is based on the true story of Dudley the dachshund who chewed his owner’s much adored Barbour jacket. His owner sent it back to Barbour with a note from Dudley to say he was sorry.
“This is a very special Christmas campaign for us as it’s based on a true story from one of our customers,” explained Paul Wilkinson, global marketing and commercial director at Barbour. “The film highlights how much our Barbour jackets are loved and become an important part of the family. Barbour wax jackets are made to last – they’re very sustainable and if you rewax your jacket at least once a year, it could last you a lifetime even if a naughty dachshund does decide to get his teeth into it.”
Award winning 2D animation studio, Illuminated Films produced the animation for the film.
The agreement was brokered by The Copyrights Group, which has been the licensing agent for Father Christmas for almost 30 years.
Rachel Clarke, svp of licensing and retail UK at The Copyrights Group, added: “We are thrilled to be partnering with Barbour for the second year running with this new Father Christmas campaign and are really looking forward to seeing it come to life.”
You can check out Father Christmas to the Rescue below:
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