Having originally revealed the collaboration back in January, heritage lifestyle brand Barbour has launched its first collection with British interiors brand, House of Hackney.
Blending the heritage of Barbour with the iconic prints of House of Hackney – both inspired by the natural world – the luxurious collection is brought to life in floral motifs and vibrant colours on signature Barbour wax and quilts.
Items include classic outerwear, dresses and blouses.
House of Hackney’s co-founder, Frieda Gormley, explains more about the stories behind the patterns used in the collection in a special Q&A on Barbour’s website.
Asked why the company wanted to collaborate with Barbour, Frieda commented: “There is a great synergy between our two brands: we’re both proudly British, family-owned and intrinsically linked with the English countryside.
“At House of Hackney we’ve been thrilled to see how Barbour have reimagined three of our most-loved prints as clothing and outerwear, designed to be worn out in nature – as the natural world was the inspiration behind each of the motifs, be it the painterly wildflowers of ARTEMIS or the playfully illustrated animals prowling across TREMATONIA.”
Talking about how the prints were selected, Frieda continued: “It was driven by our understanding of the Barbour aesthetic, and of the brand’s rich British heritage and the beautiful colours of its waxed jackets.
“We wanted to juxtapose all that with a light treatment of psychedelic prints and patchwork motifs, really playing with and heightening the traditional British spirit that is synonymous with Barbour.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.