The new worldwide partnership will see the launch of a collection of tutu dresses, day wear and accessories in February 2022.
Barbie has danced into a new collaboration with Tutu du Monde, which will see the company create a collection of tutu dresses, day wear and accessories, launching globally from February 2022.
Tutu du Monde has reimagined some of its most intricate and unique designs in a Barbie palette of power pastels and rainbow touches, complete with Barbie motifs to create a ‘fun and fresh’ collection.
The range will be stocked at Harrods, Selfridges, Liberty, Bloomingdales, Saks and Harvey Nichols among other retailers.
“When Barbie was created in 1959 by Ruth Handler for her daughter, her entire philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be,” commented Gemma Daniels, head of softlines UK and EMEA at Mattel. Over 60 years on, Barbie continues to empower girls through imagination. “This beautiful collection with Tutu du Monde of keepsake items can be worn for lasting memories that can be treasured forever.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.